Imagine yourself at a cocktail party….People are standing around in groups of 6 or 8, as they tend to do at these types of functions, when a stranger joins the circle. Everyone introduces themselves and makes polite chit-chat, and then someone asks the inevitable question: “And what do you do for a living, James?”
Without missing a beat, James replies “I arrange guaranteed income streams for people in uncertain times”.
There is a momentary pause – and then several people, trying to talk over the top of each other, ask “That sounds interesting. And how do you do that?”
Now here’s the interesting thing. If James had answered the initial question by saying “I’m an insurance agent”, it’s likely that everyone would have said “Oh really?” … and then they would have changed the subject.
But by talking about what he DID instead of what he WAS, he grabbed the attention of his audience.
The point is this: when we’re introducing ourselves, most people tend to make the mistake of telling the listener what they ARE, instead of what they DO. But a job title alone will rarely do a good job of getting the undivided attention of an audience. And a job title alone could easily trigger negative perceptions and memories.
So what about you? What do YOU really DO?
Are you a financial adviser … or do you help people get massively higher returns on their investments?
Are you a dentist … or do you give people great smiles?
Are you a management consultant … or do you make businesses more profitable?
Try talking about what you DO, instead of what you ARE, and you’ll find that people are suddenly keen to hear what you’ve got to say.