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Small Business Advice Contributor PolicyOn behalf of Business Advisor Network

This webpage and information contained within is intended for use by the Small Business Advice contributors. This webpage is designed to provide the basics of blogging and define the Small Business Advice standard/feel for the web site. This blogging strategy is focused on informative business blogging. (This has a different focus from a personal blog or a sales blog.)

1. TERMS & DEFINITION

Contributor

A contributor is a person (typically representing a company) that contributes content in an area of expertise, for the purpose of informing web site visitors.

A contributor shall provide content in their area of expertise or business through to website’s content management system.

2. WHAT IS A BLOG & WHY WOULD CONTRIBUTORS WANT TO BLOG ON THE BUSINESS ADVISOR NETWORK SITE?

A blog is a “web log”, an online diary of information that is time relevant content, normally based within a specific topic.

Readers will identify with the topic and follow this person’s information each time they publish new content.

As a contributor you will have been extended an offer to contribute to our site, this means the content you would potentially be blogging about is intended to be beneficial to our readers.

What’s in it for the contributor?

Your content will have links back to your web site that will allow readers to follow onto your site, the more interesting and engaging content you provide on the site, the more readers will feel comfortable with you as the “subject matter expert” of your field. The more links that point to your site, the higher you are ranked by the search engines, and the more visible you become on the internet.

Your blog contributions are free of any copyright restrictions being publically available on the internet. Any quotes are to be correctly referenced in preparation for blogging. You give unrestricted license to Small Business Advice to publish your content in any form and to modify your content in any form.

Being a contributor is free, this means Small Business Advice reviews your copy and once it’s passed the mediation check (Acceptance tests are listed below) then it will be publicised for our readers.

Your profile and picture will be required and displayed on the site (this aspect of the website is currently under development), so users can find out more about you, your experience and background. Testimonials will also be permitted within your profile. Please enter as much information about yourself in the ‘Biographical Info’ section (hyperlinks or references to any marketing content is not permitted in this section).

What’s in it for Business Advisor Network?

Building content that applies to our reader’s attracts even more visitors, building our credibility as business educators and in turn feeding leads to the contributors for visitors wanting their expertise or mentors for business requiring one-on?one coaching.

3. CONTRIBUTOR PROFILE

CURRENTLY UNDER CONSTRUCTION. This section of the policy outlines what the forecasted guidelines will be when dealing with the newly released section of this site.

Each contributor may provide a personal picture and Bio (Brief CV) outlining their experience and expertise.

There will also be a section for comments for each contributor; this is where your existing clients can post your testimonial.

4. WHAT SMALL BUSINESS ADVICE EXPECTS FROM CONTRIBUTORS

  • Blogging requires commitment, about a 6 – 8 months sales process.
  • Blogs to have copy prepared with diagrams and images as jpg’s as appropriate
  • Contributor speciality skill defined for contribution.
  • Blogs are within this area of expertise
  • Occasional participation in events (online and offline) by invitation
  • QA of the engagement between contributor and visitor business engagement, Small Business Advice is not involved with the direct engagement.
  • Promotion of your blogs to colleagues, your contacts and when attending networking events.
  • You provide “Open content”, Blogs contain free information. No IP or royalties applicable, just like a magazine article

5. SMALL BUSINESS ADVICE ACTIVITIES

Small Business Advice (SBA) is a support organisation for small business owners and managers. We provide educating and informative information to the business community at large. We also offer businesses the chance to be part of our ‘Online Community’. Being a participant in this community includes but is not limited to receiving information about the goings on of the website and various special offers in for form of regular newsletters and emails. SBA also offers business help to visitors to the website. This includes but is not limited to the applicant being connected with an experienced professional advisor through the Business Advisor Network.

6. TERMS & CONDITIONS

Small Business Advice reserves the following rights;

  • Mediate all content that in Small Business Advice’s opinion is defamatory, offensive, derogatory or generally unsuitable for the web sites
  • Alter web site design and technology to suit the evolving technology or visitor requirements
  • Promote the site, content and communications as part of the advertisement strategy
  • To use the content provided within promotional material
  • Publish or remove blogs as necessary for the community of interest site visitors.
  • Schedule blogs posting to provide an interesting and varied content update on the site
  • Provide termination notice to a contributor that fails to provide content, participation or contribute in a manner that supports the community of interest. Notice shall be in writing.
  • Content (text and video) may remain on the site or removed as necessary for continuation of the web site.

7. HOW DO CONTRIBUTORS BLOG AND WHAT RULES DO THEY NEED TOFOLLOW?

Articles are written directly into the blog content management system. You will be issued a user name and password that you should keep secret and not write down or share with any other person.

Blog Examples

Small Business Advice recommends getting a feel for blogs and signing up to our own blog and reading through the historical blogs to get a feel for the way the information blogs are written, and the content types blogs can involve.

Blog Template

This template is the format required to create a blog. This template will allow you to easily write your blog and allow for easy submission to our site (Making it quick for everyone to process), the sections are listed below.

Post Title

This headline needs to be catchy and short for its audience and very content appropriate. (Note: The page url is created as its title). Should be entered into the title field at the top of the content management system.

Body

This is the main content/copy of your blog. This process is similar to a news paper article.

  • Start with catchy words and questions to attract the users, and make them think. Be sure to include “why” they should read this content.
  • Middle part has the “what” and “how” information about the topic.
  • Ending will wrap up and answer the first questions with the technical information the reader learnt.

External / Offsite Links

When referencing off information site copy, you need to include the copied information in source by providing a link to that page and the name of the source.

Example: “Your quote here” (Quote original address)

Images

Images must be provided in raw format that is as a standard image file: jpeg, gif, jpg, png etc. (No imbedding of images in word files, you may imbed to show the location of where the image must be placed, but also provide the separate file if required). The image is to be uploaded to the media library and referenced in the field below the post in the ‘Content Options’ if you are having trouble, please contact us and one of our admin team can give you a tutorial.

Images should also be relevant to the content of your post, logos or company banners will not be accepted. Like your post content, your image will also be moderated to ensure an educational atmosphere. If you do not have a suitable image, please notify admin and we will locate one on your behalf.

Author / Contributor

This is the author’s name (typically your name as the contributor).

Please type your name in the body section at the end of your post along with a link back to your website listed below.

Example:

By Fred Bloggs

Fred Bloggs Marketing – www.fredbloggs.com

Keywords

Keywords allow search engines to locate your blog post on the Small Business Advice site. (Any number can be specified by the writer). E.g. a blog about marketing could use keywords (lead, generation, potentials, marketing, promotions, advertising). Please try to use more than one word in your keywords, it will increase the effectiveness of them.

These keywords should be entered in the ‘Search Engine Optimistion’ section located underneath the body text editor. If you are having trouble, please contact us.

Category

A category is what the website uses to divide the content to make navigation easier for the user. Before submitting the post for review, please select one of the categories from the right hand sidebar that most relates to your post.

Now I know how to blog, what do I blog?

As a contributor you have a specific informational content based on what your experience and typically what your business currently provides. All blogs must have a business information focus and be beneficial to the target readers of the Small Business Advice site.

What shouldn’t I blog about?

The focus should be on “business informational blog” guidelines. Focus is for basic visitor training and not a “pure sales focus”. A sales only focus blog will be mediated to ensure the site remains training and informational (subject matter expert) approach. Also content of a political, religious or racial nature will not be considered appropriate.

To clearly distinguish a sales letter approach, it is one long copy pushing a single product or service.

What should I blog about?

As a contributor, Business Advisor Network has recognised your skills with in your specific area of business, examples of content would be:

  • Changes that affect that industry sector or market sector
  • Experience and what you have learnt
  • New ideas and business strategies
  • Advances in technology or delivery methods
  • Listening to problems and solutions
  • Stories and examples (ensure you do not submit any business or personal names)

Thank you and happy blogging.-Small Business Advice team.

Note: Small Business Advice is a business education initiative by Business Advisor Network (BAN). All references to Small Business Advice belong to BAN.