When business owners engage the support of a business advisor, they’re actually receiving two very important things, experience and innovation. Experience is gained in only two ways, via your own direct involvement or by reading or hearing about other people’s involvement. Being able to tap into a vast well of experience that an accredited advisor brings to the table can open up a of wealth of opportunities.
The business problems and growth issues that you are experiencing are no different to those difficulties being faced by other businesses. In other words, you are not alone. There have been people that have been through what you have been through, adapted, changed, redesigned or reinvented themselves and/or their businesses and lived to tell the story – more often than not, this is the experience that an accredited business advisor draws from; they have been there and done that.
Innovation however is a method of thinking.
This method is formulated in its approach. When thinking about business, a common approach is to run through the same fundamental principles of success that govern all aspects of business. A good checklist and resource is the book “Think and Grow Rich” by Napoleon Hill.
It contains thirteen principles based on common traits possessed by over five hundred super successful business people. The book itself is a remarkable success story. It was first published in 1937 and as recently as 1996 appeared in the non-fiction best seller book list. Perhaps he was onto something? You’d be hard pressed to find another book other than the bible that has stood the test of time that well. The obvious reason for its success – the principles were valid back in 1937 and are still relevant today.
Unfortunately for small business, most owners think creativity and innovation is something that just happens. Somewhere an overpaid ad agency has a group of zealous creative types in fancy clothes, mod haircuts, and attitudes to match locked in a room smoking some dried-out exotic plant material waiting for inspiration to pay them a visit. Wrong (as funny as it is…)
Actually, creativity and innovation is a systematic process of checking off possibilities. To be an innovator you should build yourself a checklist of basic success ideas and principles, such as those in Napoleon Hills book. You should review them each time you want to apply innovative thinking to your business processes, advertising, packaging, marketing or any other area of your business.
Give your ideas definite purpose; ask yourself, What do I want to accomplish with my efforts? How can we give our customers perceived value that is much higher than the cost?… and the list goes on.
An accredited advisor will be able to assist you in developing an innovative approach to your business and guide you along the path to invention without the potholes of adverse discovery. The old adage – “two heads are better than one” could just be the difference between your business success and failure – think abut it.
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