10 components for success in business – part 4 and 5
4. Marketing and Sales Plan
You may have the most brilliant product there is on the market but without the clientele knowing about it, it will not translate into revenue. A marketing plan is meant to raise or increase your presence on the market. You strategically assess each of the product or service you provide and determine how to roll-out the awareness campaigns and launches through various media such as internet, radio, television and print media. You cannot talk of market awareness without referring to brand awareness. Your brand identifies you and leaves an indelible mark in the mind of those who see it. Your marketing team should follow a brand manual which spells out your logo, accepted fonts etc. You must always ask yourself the fundamental question who out there needs our services and may not know about them? This plan will help you achieve just that.
5. Human Resource Plan
You can have all the systems you need for your business and all the capital necessary for you to take off but without people to run the systems and execute the plans, business success remains a far-fetched idea. You need a sound incentive system that looks at rewarding high performers. How do you motivate and keep the employees you have? Do you have a performance management system? What are the criteria for recruitment to specific jobs? Review job specifications / expectations and perform job evaluation. Where there is no HR System or plan, employees do as they please. HR system will help you manage induction, discipline and mentorship of recruits. Love people and see how they increase in productivity.
… continued in the next post.
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